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Safety Advisory Group (SAG)

The Safety Advisory Group (SAG) acts as a single point of contact for organisers of events in the borough.  SAG can help you can notify the relevant regulatory bodies and give you safety advice and information on a wide range of events related issues.

The Cheltenham SAG includes representatives from:

  • the emergency services (police, fire and ambulance service)
  • Gloucestershire County Council (highways)
  • borough council (building control, environmental health, legal, licensing and civil contingencies)

Other organisations can be involved as necessary (such as the coastguard and the county council's civil protection team). A summary of the roles of its members can be found in the SAG terms of reference.

Role of the SAG

The role of the SAG is to provide advice to individuals and organisations planning a public event from fun runs through to major public gatherings. 

This advice is in addition to any legal requirements and government guidance. The advice and recommendations given by SAG are advisory only and it is for the event organiser to take such steps that are necessary to ensure an event is carried out safely. However individual SAG members have their own legislative powers that may relate to parts of the events such as noise and traffic.

Note: The SAG is not responsible for giving permission for events in any park or open space that is owned or managed by the council or for granting licences for events. Please visit our information page to find about holding an event on council land.

Notifying the SAG of your event

Event organisers must inform the SAG administration of their intention to hold an event at least three months before the event. Please send event notification and documents to sag@cheltenham.gov.uk. Event organisers should also notify South Western Ambulance Service NHS Foundation Trust (SWASFT) of their event by completing SWASFT’s event notification form.

Event management plans and other relevant documents should be submitted at least three weeks before the event and in all cases more than one week prior to the final SAG meeting where their event will be discussed. Depending on the nature of the event, event organisers might be invited to SAG on more than one occasion to ensure through scrutiny of event plans.

The ability of the SAG to consider and advise on event plans is likely to be compromised where the event notice periods are less than those given above. In these circumstances, the SAG chair, in consultation with core members, will consider whether the SAG could adequately fulfil its advisory role. They will write to the event organiser accordingly.

2026 SAG events (subject to change)
Month Events

January

  • None

February

  • March Races
  • Cheltenham Jazz Festival (29 April – 4 May 2026)
  • Cheltenham Trust March Festival event (Pittville Pump Room)

March

  • Cheltenham Tribute Festival 2026 (29 August 2026) - Meeting 1
  • Cheltenham Lido Events (various dates)
  • Cheltenham Food & Drink Festival (19 - 21 June 2026)

April

  • Pride in the Park (16 May 2026)
  • Wychwood Festival (29 – 31 May 2026)
  • Cheltenham Tribute Festival 2026 (29 August 2026) - Meeting 2

May

  • Balloons & Tunes Festival (8 - 13 July 2026)
  • Cheltenham Running Festival (14 June 2026)
  • Cheltenham Cancer Research Race for Life (26 - 28 June 2026)
  • Cheltenham Science Festival (2 – 7 June 2026)

June

  • To be confirmed

July

  • NCLB Party in the Park (5 August 2026)
  • Cheltenham Cricket Festival (August 2026 various)

August

  • Cheltenham Literature Festival (9 – 18 October 2026)
  • Cheltenham Half Marathon (20 September 2026)

September

  • Cheltenham Inflatable 5k (10 October 2026)

October

  • November Races (Dates to be confirmed)

November

  • To be confirmed

December

  • To be confirmed